[Tiktok: The Newest Rising Star Of Social Media]

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Tiktok: [The Newest Rising Star Of Social Media]

By now, we have almost certainly seen TikTok’s marketing prompt: ‘Don’t Make Ads, Make Tiktoks’. The hype that is happening around digital marketers and young consumers has to be taken seriously. According to TikTok company’s marketing arm, some 17 million UK consumers now spend 66 minutes a day on the app, with the average user opening TikTok 13 times every 24 hours. Facebook and Google should be bothered because now TikTok has started to take the influence of social media platforms in the global market.

Tiktok is the perfect strategy for today’s marketing concepts. They have a different mechanism from other social media platforms because it can entice the viewers to interest in the various features which comprise short and quick videos that won’t be depleting to see at a glance. Commercial messages can be thrown into the bait, highly visible, long enough to impress, short enough to hold.
What TikTok does is utilizing user-generated videos based on what they love. The video will appear on FYP (For you page) so that consumers can take a look at videos based on their preferences. This technique makes it simpler for a brand to promote its product.
It’s like creating a tremendous delivery tool for digital media promotion and then looking for ways how they can persuade an audience.

TikTok is one of the world’s most downloaded apps today. If this growth rate continues to rise, it’s indeed set to outstrip Instagram – but, as we’re seeing from Snapchat, whose reputation was like a roller coaster, quickly catches on and quickly fades away. And that means short-lived popularity. So, will their fate be the same?

Source: Marketingweek

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