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[VS Collective: Farewell, VS Angels.]
When Victoria’s Secret is mentioned, the first thing that pops up in our mind is their iconic angels, the models who walk the runway wearing their brand’s lingerie and accessorized with magnificent wings. Since 1995, the show and its models shaped pop culture, launched careers, controversies and headlines. But this year, Victoria’s Secret officially announced that their angels are no longer performing due to controversies such as the lack of diversity, plunging show ratings, and declining sales.
After seeing a drop in show ratings and sales, Victoria’s Secret decided to change gears by changing their marketing strategy to match what the modern women wanted to see. Recently, Victoria Secret has just announced this shocking news on their instagram regarding their new partnership program, VS Collective, seven new Victoria’s Secret models who will be featured in ads and promote the company on Instagram.
The women that participate in the VS Collective include actress Priyanka Chopra Jonas, mental wellness supporter Adut Akech, soccer star Megan Rapinoe, equality activist Amanda de Cadenet, skier and youth and women’s sports advocate Eileen Gu, body advocate Paloma Elsesser, and LGBTQ activist and model Valentina Sampaio. These women figures show that VS is getting more inclusive, embracing all women from different backgrounds. They will spread the mindset of what may be the most extreme and unabashed attempt at a brand turnaround in recent years: an attempt to change the definition of “sexy” that it portrays (and sells) to the general public.
“[I am] humbled to join this group of incredible women to drive change within the Victoria’s Secret brand and beyond,” Megan Rapinoe said. “So often I felt myself on the outside looking in with brands in the beauty and fashion industry, and I’m thrilled to be creating a space that sees the true spectrum of ALL women. I believe in the power of authenticity and community and am excited to show what can be done through The VS Collective.”
Source: harpersbazaar.com, The New York Times.
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