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[Yummybox Acquires Berrykitchen, Aims to Become The Largest Online Catering Services]
Yummybox has officially acquired Berrykitchen, which was a big player in the online catering industry in Jakarta. Berrykitchen has served hundreds of thousands of customers since 2012. Yummybox itself has been around since 2017 and is part of Yummy Corp which has a strategic partnership with Ismaya Group.
Mario Suntanu, CEO of Yummy Corp, explained “we see the enormous potential of Indonesia’s online culinary industry, this acquisition is our initial stage to strengthen the positioning in the market and bring new experiences for workers to get the best quality and taste of lunch,” local website Marketeers.com reports.
Not only pursuing retail market, Yummybox currently also serves dozens of corporations that provide lunch for their employees and in the future, they will continue to innovate both in terms of food menus, features, and operations to satisfy each customer.
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