Hello Optimist People!
We are back again with KaMIST! Every week on Thursday we’re going to give you an insight about marketing.
[ Zenly : Stay At Home Challenge ]
Snapchat’s location-sharing app acquisition Zenly that typically encourages users to go out, hang out with their friends and to explore the world, by it’s popular ‘Bump’ features, suddenly lost most of their purpose due to the widespread order for people to self-quarantine. They also get involved themselves by convincing their users to do their part to fight this worldwide pandemic, with an official Zenly’s coronavirus lens for its map that released recenly.
The Coronavirus lens feature was officially announced by @ZenlyApp on Twitter to provide the most factual and updated information about where its spread. Zenly updates the data continuously in a day. Their map also provided by the WHO, the Netherlands’ BNO News, China’s DXY and this crowdsourced GitHub.
Zenly also enhanced their app by launch its “Stay At Home” game challenge that shows a leaderboard of which friends have spent the most percentage of the last three days in their homes. The other users can see who’s social distancing the best and share stickers of the scoreboard and coronavirus prevention tips to Snapchat, Instagram, and other apps. Zenly makes a great improvement by flip the narrative that spending much time at home is uncool by this game.
Wanna get more insight on marketing? Tune in every Thursday for more KaMIST!
You can reach us at:
Facebook: MIST FEB UI
LinkedIn: MIST FEB UI