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[The Crazy Impact From The Football Icon]
Who doesn’t know Lionel Messi? If you are a football fan, you’ll definitely know who he is. Many people from all over the world have called him the best football player the world has ever seen. He is an icon in the world of football and plays as a striker or winger. He has scored over 750 senior career goals for club and country and has the most goals ever by a player for a single club. He had spent his entire professional career with FC Barcelona, where he won a club-record 35 trophies. Many FC Barcelona fans call him a legend or hero for their beloved club. Recently, the football world was shocked by the departure of Lionel Messi from FC Barcelona. Due to FC Barcelona experiencing financial problems, Messi had to leave FC Barcelona to join a giant team from France, namely Paris Saint Germain or commonly known as PSG. The impact obtained from the purchase of Messi is not only felt on the pitch, but a big impact also occurs off the pitch.
Because he is an icon in the world of football. PSG fans are very hype with the arrival of Messi. The PSG President said that he is optimistic that the signing is expected to bring a windfall of commercial revenues, through such avenues as jersey sales. On the first day Messi officially became a PSG player, they put 150,000 shirts on sale on their website with his name, and they had sold out within seven minutes. They predict that worldwide unit sales could rise by 200,000 to 300,000 units. So there are certainly opportunities from commercializing and monetizing the Messi name.
It’s not as it were through jersey sales where PSG stands to take advantage of the deal, but sponsorships, as well. Sponsors who have worked with PSG also felt the impact of the arrival of Lionel Messi. Especially for shirt sponsors, from clothes sales that have increased so drastically, making these sponsors more known to many people from all over the world. This can also increase the company’s revenue. For PSG, another impact is from their social media. According to French daily L’Equipe, there have been 850,000 new followers of the club on Instagram – a rise of around 4 percent and around 200,000 on Facebook. As one pundit put it, the Argentine isn’t so much a footballer, but a traveler attraction. Watchers over the world will be tuning in to see his rumored make a big appearance against Strasbourg this last weekend, an occasion so noteworthy that tickets are presently reselling for a ridiculous €1,500.
Source: CNBC, Highsnobiety
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